Sitting in a presentation at the POL evening that our Secondary and Middle School campuses hosted recently – I was reminded of some of the discussions that we have been having internally with a marketing firm helping us re-shape our brand identity and essence. Working with Partners and Hawes (the marketing firm we have hired) has been extremely rewarding and affirming. They continually take us back to our insistence on both educational courage and faithful presence –in their words – faithful leadership. The presentation (at the POL night) was as much about who was presenting as it was what was being presented. It was clear that this student (currently in grade 12) was innovative, passionate and courageous – yet uniquely combined those assets with humility, intentionality and kindness. All in the context of a Biology project expressed through poetry. It was an ultimate picture of what we aspire to be as a school … and what was beautiful is that what we aspire to, was evident in this student. It gave me hope for both this person and our world! The beauty of the evening is that our community got to experience this all over the campuses. The POL evening was not only a chance for students to share their learning in deep, meaningful ways, it was also a prime opportunity for ACS to show its personality, its essence, its … brand.
Partners and Hawes has been helping us see that:
• we are combining entrepreneurial academics with a Christian worldview
• as an entire Christian community (or village), we educate the whole-person
• we hire and retain faculty who are not only scholarly, but understand today’s culture – they are also highly courageous to move beyond the standard approach to educational best practices (as evidenced in the POL evening)
• not only are we preparing graduates for 21st century citizenship, we are also inspiring them with the courage and conviction to shape the world that they find themselves in – they are the next generation of Christian leaders
The list above is really who we are – it’s what we aspire to be, it’s what is at our core - our essence.
*If you wish to hear more about our upcoming marketing plan or our vision for sharing our brand with others in the future – please don’t hesitate to contact me – I’d love to share with you where we’re headed – God has huge things in store!
-Julius Siebenga
No comments:
Post a Comment